Menzies Distribution pledges to support campaign that encourages shoppers to ask for titles in stores.

The Just Ask campaign is aimed at boosting sales in independent retailers. It encourages shoppers to ask if they can’t find the magazine they are looking for so stores can order it in for them. Trials have shown the initiative can improve sales in local shops.

As part of its ongoing commitment to ensuring the long-term sustainability of newspapers and magazines, Menzies is joining with newstrade industry partners to support the promotion of in-store ordering.

When the campaign goes live, Menzies will be backing the initiative through the distribution of important information, collateral and PoS to retail customers, along with additional awareness raising via its i-Menzies customer application.

Claire McDonald, Retail Channel Manager at Menzies said, “The ‘Just Ask’ campaign is important in raising awareness and informing customers the option to request any title to be ordered and kept aside for them is available. Menzies is very much looking forward to playing our part in raising awareness over the coming months.”