22 February 2022
Menzies Distribution’s BP Travel Marketing – the travel marketing experts connecting tour operators with travel agents and consumers – is seeing soaring demand for travel brochures as restrictions on travel are lifted and holidaymakers regain confidence.
Through its B2B online brochure ordering service, TradeGate, BP Travel Marketing provides travel agents and home workers with bespoke holiday brochures, product updates and marketing collateral so they are fully equipped to promote and sell holidays. It ensures that brochure displays are fully stocked, and that travel agents and home workers receive regular product information as well as the latest deals and offers on behalf of tour operators.
The level of demand for TradeGate products and services is a strong indicator for the health of the holiday sector.
TradeGate has seen a 130% increase in orders from December 2021 to January 2022, hitting pre-pandemic levels, following the easing of travel restrictions by the UK Government and other countries. With further lifting of restrictions expected as the summer season approaches, TradeGate anticipates continued growing consumer confidence and a strong bounce-back for the sector.
David McLellan, Commercial and Operations Manager representing BP Travel Marketing by Menzies Distribution, said:
“Since the onset of the Coronavirus pandemic in March 2020, the travel industry has had to deal with an endless list of challenges. Like many businesses, we have adapted and evolved with the times. Since the beginning of the year we have seen travel agents return in large numbers to request Tour Operator titles. As normal life begins to resume and holidays once again become a factor in peoples’ lives, it is fantastic to see demand getting back to pre-pandemic levels.”