4 July 2022
Local Lowdown packs innovate leaflet distribution, adapting to changing market conditions and greening the print market with impressive sustainability credentials.
The past two years have been especially challenging for the travel and tourism sector. As we progress in a post-Covid restrictions world, UK tourism is forecast to see inbound visits increase to over 21m as consumer confidence returns. As such, Menzies Response’s Take One Media is redefining what information provision looks like.
With the introduction of the ‘Local Lowdown Pack’, the business is innovating and adopting a smarter and more sustainable approach that better lends itself to the market and how people now interact with the world around them,
Utilising the scale and unique capabilities of Menzies Distribution, Local Lowdown Packs will be distributed across the country. Each pack includes information relevant to the local area and will be distributed to many high footfall locations. Produced sustainably, the packs are printed using FSC accredited paper, are fully recyclable, and sealed for consumer protection.
Commenting on the product launch, David McLellan, General Manager for Menzies Response, said:
“This new product launch for Take One Media is key in redefining the way tourist information is received by the customer. The UK Travel and Tourism sector is predicted to boom this year and introducing the Local Lowdown Packs couldn’t have come at a better time. The packs also allow small local businesses to advertise. Ensuring customers in each region where they are distributed know all the great things to see and do, a great incentive here!”